← Back to Team Mike Hockenberry

Mike is an experienced business leader, disruptor, and investor on a mission to improve health through nutrition.  Mike has extensive experience in retail and consumer products leading and managing businesses ranging from pre-revenue startups to $10 Billion.

After beginning his career at Hallmark Cards, Mike spent nearly 13 years at Target within Target.com, Operations, and Merchandising where he launched Target’s award winning “Made to Matter” health & wellness program.  As CEO of supplement company Scivation Mike rapidly grew sales and profits before spearheading the sale of the company to a strategic buyer.

Mike is a Founder of Disruptive Enterprises which is a holding company for several health & wellness food and supplement brands and Disruptive Nutrition maker of medical foods for patients under the trumacro® brand.  Mike is the founder and President of The Ketone Nutrition Foundation, a non-profit committed to advancing the use of ketogenic principles for the unique nutritional needs of patients.

Mike lives in North Carolina with his wife and four children and enjoys collecting wine, the lake, and anything that involves strapping skis or a board to his feet.