Orlando, FL – Zenwise Health LLC, a premium eCommerce seller of dietary supplements announces the appointment of Myron Lyskanycz as Chief Executive Officer and Board member of Zenwise®, as well as Board member of sister-company Zesty Paws LLC, the leading pet supplement brand in the online marketplace. Zenwise is Amazon.com’s “best seller” in the digestive supplement category and Myron will be responsible for leading the company as it builds off its current equity and expands into the next phase of its rapid growth cycle.
Prior to joining Zenwise Health, Lyskanycz led companies in both human wellness and pet nutrition, pioneering product innovation and brand expansion. As CEO of Halo Purely for Pets, Inc. and CMO of New Chapter Organics, Myron stewarded these companies as “mission-driven” brands in their respective categories – brands that pioneered a new health-based product standard in their space while maintaining an authentic purpose-driven culture. He brings decades of advertising, marketing, and global brand building expertise developing and managing a plethora of Fortune 50 brands including Altoids, Breyers Ice Cream, Kraft, Nestle Purina, P&G, Sara Lee, Smuckers, and Whole Foods Market.
“On behalf of both Boards of Directors, I am thrilled that Myron will be a partner in leading these businesses to their next level of development and turning them into household names,” said Gregg Wilson, Chairman of Zenwise and Maxim Partners’ Founding Partner. “He has a proven track record across so many brands and business models with exceptional expertise in both human and companion-animal wellness. Myron is far-sighted, highly creative, extremely passionate and is driven to bring innovative holistic healing solutions to both people and pets. We think he is a phenomenal fit for our brands and for our greater purpose as an organization.”
The new company leadership is brought to bear as Zenwise accelerates its product innovation, expands its distribution footprint, and launches national consumer marketing and social media programs both domestically and Internationally.
“The people that created and nurtured Zenwise into the leading supplement brand in digestive health are an extremely talented team with a deep understanding of the evolution of human wellness, a strong appreciation for the importance of the gut and microbiome in maintaining our daily health and immune systems, as well as a deep respect for the traditional philosophy and holistic healing wisdom of “Zen”. This philosophy embodies the ancient wisdom of traditional medicine and nutrition while applying modern, scientific innovations that underpin all of our supplement products”, says Lyskanycz. “The company’s purpose, on behalf of our community, is to ‘Elevate Your State of Being…Well™’. I am truly honored to be invited to help lead this company and team as they deliver breakthrough, scientifically-vetted solutions to maintaining individual well-being, rooted in the wisdom of nature and holistic healing”.
ABOUT ZENWISE HEALTH
Zenwiseis a leading brand of human nutritional supplements, sold exclusively via eCommerce platforms such as Amazon.com and iHerb.com. Zenwise focuses on delivering wellness solutions across the key foundational pillars of the “Zen-Diet” and via products compatible with the ancient teachings of Zen, and owns leading market shares in segments such as digestive health, vegetarian & vegan based supplementation, functional teas, and holistic, herbal-based therapeutics. Zenwise Health LLC is a portfolio company of Maxim Partners (www.maximpartnersllc.com). To learn more about Zenwise Health, please visit Zenwise.com
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